WhitepaperMulti-touch Attribution

Crash Course to Digital Marketing Attribution Modeling


In this white paper, you will learn all about oobyMetrics, digital marketing attribution modeling, and the customer journey. Digital marketing attribution modeling is perfect for companies looking to track their online conversions and determine which marketing campaigns are giving them the biggest bang for their buck!

Table of Contents

  • Introduction
  • Why oobyMetrics
  • Digital Marketing Attribution Modeling, Explained
  • The Customer Journey
  • oobyMetrics Attribution Models
    • Last Touch Attribution
    • First Touch Attribution
    • Last Non-Direct Attribution
    • Linear Attribution
    • Positional Attribution
    • Time Decay Attribution
  • oobyMetrics Dashboard
  • oobyMetrics Reporting Features